A small business website means improved interaction with the customer
The one area in which having a good website offers a lot of benefits is in improved and increased interaction with customers. A website provides an opportunity to use the latest social media innovations to interact and communicate directly with customers for a variety of purposes:
- Customer care and support services
- Customer relations management
- Conducting market research
- Conducting customer attitudes and practices studies
- Online trading and purchasing
- Conducting Analysis and business analytics based on website visitors
- Standardizing sales pitching and performance
Opens the business to a larger global market – including local marketing
A website is normally up and running 24 hours a day, 7 days a week. Having a website thus transforms a small business, making it open all the time. This effectively means that the normal business operation hours no longer apply and, depending on the nature of the business, transactions can take place round the clock. Indeed, many small businesses are now being run entirely as online operations, without the necessity – or cost and inconvenience – of having a physical office location.
A small business website also opens up the business to the global marketplace. A website is accessible from anywhere in the world which means that the small local business is now accessible to potential customers from anywhere in the world. All this comes at no extra cost to the small business.
Having a website also makes it possible for potential customers to get all the information they need about your products and services at the touch of a button and with no need for a long chain of letters, emails or even visits to the office to make enquiries. A website offers customers the convenience of dealing with the small business from the comfort of their home and makes any decisions competently and easily based on all the information that can be obtained online.
Another way in which having a website opens the business to a whole new type of customer is that many people now browse the net via their phones, tablets and other media. These potential customers are suddenly now accessible via the website and the business doesn’t have to rely on business from people who walk past the business premises, or those who have been able to look up the business via the static telephone Yellow Pages. The website and search engines provide the business with a whole new slew of potential customers.
Again this gives the business an added advantage. Instead of a plumber having to wait for people to hear about his business through word of mouth or posters or expensive newspaper adverts, all he has to do is wait for customers to type in “plumber” on their search engines.
In summary, there are a number of reasons for a small business to have a good website. The fact is that it enables you to build the same perceptions as large companies and compete on the same basis. Consequently, a good website must be very high on the list of marketing essentials for your business.