Why a good website is vital for a small business – Part 2

In our previous post we explored some reasons why a good website is vital for small business. In this post we explore a couple more reasons.
A small business website means improved interaction with the customer
The one area in which having a good website offers a lot of benefits is in improved and increased interaction with customers. A website provides an opportunity to use the latest social media innovations to interact and communicate directly with customers for a variety of purposes:
Customer care and support services
Customer relations management
Conducting market research
Conducting customer attitudes and practices studies
Online trading and purchasing
Conducting Analysis and business analytics based on website visitors
Standardizing sales pitching and performance
Opens the business to a larger global market - including local marketing
A website is normally up and running 24 hours a day, 7 days a week.