Connecting with likeminded business owners is important to success and it does not matter if you may have been in business for years or are just a starting a new venture. You may call it ‘strategic’ networking or ‘social’ networking, but either way, networking is an effective way to expand your business. Networking is a shrewd decision because it can not only help you brainstorm different ideas, but also helps to market both you and your business as well as find potential strategic partners. As everyone understands, word of mouth advertising is totally free, fast, and trustworthy. Word of mouth advertising usually originates from pleased clients who share their experience.