In our previous post we explored some reasons why a good website is vital for small business. In this post we explore a couple more reasons. A small business website means improved interaction with the customer The one area in which having a good website offers a lot of benefits is in improved and increased interaction with customers. A website provides an opportunity to use the latest social media innovations to interact and communicate directly with customers for a variety of purposes: Customer care and support services Customer relations management Conducting market research Conducting customer attitudes and practices studies Online trading and purchasing Conducting Analysis and business analytics based on website visitors Standardizing sales pitching and performance Opens the business to a larger global market - including local marketing A website is normally up and running 24 hours a day, 7 days a week.
These days, a good website is not just a good idea, but a vital necessity for any business – small, medium or large – that wishes to conduct business. Gone are the days when websites and online transactions were the preserve of a few multinational corporations with huge research and development budgets. With the recent innovations and the relative affordability in website development, maintenance and updates every small business now has the ability to have a web presence. There are plenty of reasons and benefits to having a good website. Saves the business money and puts it ahead of the competition Websites can now be created and maintained for a very low amount of money.